Your Office’s Social Media Might Already Be Done — Here’s What You May Have Missed
Share
In one of last week’s Office Planning Meetings, something important came to light.
As we reviewed goals for the upcoming quarter, a few front office leaders shared how tough it’s been to stay consistent with social media, finding time to post, keeping the content fresh, and managing everything else that comes with running a busy real estate office.
The conversation was honest and familiar.
Social media isn’t just about posting anymore it’s about staying visible, building credibility, and supporting your agents’ momentum online. And for many offices, that responsibility ends up falling on already over-extended staff who are juggling a dozen other priorities.
But here’s the surprising part:
That very office already had access to ready-to-post content… they just didn’t realize it.
A Communication Miss and a Big Opportunity
That realization hit me hard. Our Virtual Talent team has been quietly creating high-quality, branded social media content every month for several offices, content designed to keep their pages active, relevant, and professional.
If one office didn’t know that, it likely meant others didn’t either.
And that’s on us, not them.
Our goal has always been to remove the stress from social media management, but great systems only work when everyone knows they exist. So, we’re making a change.
Our Commitment: Full Access Through Year-End
To make things right and build better awareness, we’re opening up this content library to every office we support for the rest of the year, no additional cost, no sign-ups required.
-
Ready-to-post graphics and captions for Facebook and Instagram
-
Story templates for engagement and recruiting
-
Post ideas and scheduling suggestions tailored to real estate offices
-
Ongoing support from our Virtual Talent team if you’d like help customizing or posting
Starting in January, this program will transition to a $5 monthly just enough to cover the cost of production and distribution while keeping it affordable for every Market Center and team. Unless you hire a VA through our team and then it's included with your VA team members monthly pay.
Why We’re Doing This
We believe communication is leverage.
When your office shows up consistently online, it supports every agent in your community. It builds trust with potential recruits, reinforces your culture, and keeps your market center top-of-mind in your area.
But more than that, this is about partnership.
Our Virtual Talent and TC partners aren’t just behind-the-scenes support. They’re a core part of how your office grows, markets, and serves at a higher level.
How to Get Started
If your office hasn’t been using the monthly content yet, this is the perfect time to start.We’ll be sharing links and updates directly through our regular communication channels, and your Virtual Assistant can help you get everything scheduled and branded for your specific office. If you do not work with one of our Virtual Assistants in your office you can purchase the box here.
Because when your office’s message is clear and consistent, your staff can focus on what they do best, connecting with your agents and their clients and keeping the office in person engagement high.
Final Thought
Sometimes the best solutions are already right in front of us, they just need to be seen, shared, and used to their fullest potential.
We’re excited to make this social media resource accessible to everyone, and even more excited to see the creativity, collaboration, and visibility it brings to your office.
Let’s finish the year strong, together.
The Option Leverage Team - Sabrina Cicchi
Supporting Real Estate Growth Through Systems, Service, and Strategy