Our Six-Year Newsletter Performance Snapshot (2019–2025)

Across all newsletters managed by The Option, our averages are:

  • Newsletter Delivery Rate: 97.18%
  • Newsletter Open Rate: 30.77%
  • Newsletter Click Rate: 4.19%

For context:

Industry-wide real estate open rates typically range 15–22%
Industry-wide click rates often fall below 2%

That means:

🔥 Your newsletters through The Option are outperforming industry norms by a wide margin.

Why?
 Because consistency, clarity, and strategic content matter — and that’s exactly what we deliver.

Why High Delivery Rates Matter (97.18%)

Real estate databases are messy by nature with duplicates, outdated emails, untagged contacts, and stale leads are common.

Maintaining a 97%+ successful delivery rate means:

  • Your database is healthy
  • Your sender reputation stays protected
  • You maintain strong deliverability over time
  • Fewer messages land in spam or promotions tabs

This is a direct result of our structured system for list hygiene, proper tagging, and compliance-friendly templates.

The Power of a Strong Open Rate (30.77%)

Your database is opening your messages at rates nearly double the industry average.

This tells us:

  • You’re mailing content people actually want
  • The subject lines and preview text we craft are doing their job
  • Your database sees you as a trusted source — not noise
  • Monthly touchpoints are reinforcing brand recognition

Every open strengthens your presence in someone’s mind — and real estate is built on mindshare.

Click Rates That Generate Real Activity (4.19%)

A click is more than engagement, it’s movement.

Clicks turn into:

  • Seller leads viewing your home value tools
  • Buyers exploring listings or guides
  • Past clients coming back into conversation
  • SOI members taking action on seasonal offers
  • Prospects reaching out for more information

When your click rate is double the industry norm, it means your calls-to-action are working. Your offers are compelling. Your community is active and responsive.

What This Means for Agents in 2025 and Beyond

The data is clear:

✔️ Monthly newsletters are still a top conversion tool
 ✔️ Consistency beats creativity — every time
 ✔️ Your database wants to hear from you
 ✔️ Email engagement directly correlates to referrals and repeat business

If you’ve ever wondered, “Does anyone even read my newsletter?”
 The answer is a resounding: Yes. And they're taking action because of it.

With The Option handling content, branding, templates, deliverability, and strategy, your only job is to keep showing up consistently.

And Now, We’re Taking It a Step Further

In 2025, we’re doubling down on:

  • More personalized touches
  • Region-specific content variations
  • Automated segmentation
  • Stronger CTAs and offers
  • Enhanced design & branding
  • Better analytics summaries
  • Monthly performance snapshots for accountability

Your business deserves a marketing engine that works behind the scenes and your newsletter is one of its strongest components.

Consistency and Data Segmentation Wins

Six years of data proves it:
Agents who show up monthly stay top-of-mind.
Agents who stay top-of-mind stay in business. Agents who stay in business grow.

And we’re here to keep that win streak going.

 

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