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Blog posts

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  • Our Six-Year Newsletter Performance Snapshot (2...

    Across all newsletters managed by The Option, our averages are: Newsletter Delivery Rate: 97.18% Newsletter Open Rate: 30.77% Newsletter Click Rate: 4.19% For context: Industry-wide real estate open rates typically...

    Our Six-Year Newsletter Performance Snapshot (2...

    Across all newsletters managed by The Option, our averages are: Newsletter Delivery Rate: 97.18% Newsletter Open Rate: 30.77% Newsletter Click Rate: 4.19% For context: Industry-wide real estate open rates typically...

  • Purpose Meets Performance: The Option’s Approach to Meaningful Leverage in Real Estate

    Purpose Meets Performance: The Option’s Approac...

    When McKinsey & Company released its report on workplace purpose, one statistic stood out like a bright light on a cloudy day: nearly two-thirds of U.S. employees have reexamined their...

    Purpose Meets Performance: The Option’s Approac...

    When McKinsey & Company released its report on workplace purpose, one statistic stood out like a bright light on a cloudy day: nearly two-thirds of U.S. employees have reexamined their...

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