Your Guide to Creating a Real Estate Holiday Card List
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The holiday season is a key time for real estate agents to connect with their sphere of influence. A thoughtful Christmas card can strengthen relationships with past clients, nurture leads, and keep you top-of-mind for future business. But how do you efficiently create a mailing list from your massive database? The answer is in your tags.
This guide will walk you through how to use your CRM's tagging system to build the perfect Christmas card list.
Prepare Your Database: The Power of CRM Tags
Before you can build a list, your database needs to be organized. Tags are the most powerful tool for segmenting your contacts. If you haven't been using them consistently, now is a good time to start.
A good tagging strategy makes tasks like this simple. For holiday cards, you need a way to identify who should receive one.
Essential Tags for Your Christmas Card List
Consider creating and applying a specific tag like "2025 Christmas Card" to every contact you want to include. Go through your database and add this tag to:
- Past Clients (especially those from the last 1-3 years)
- Current Clients
- Hot Prospects
- Key Referral Partners (lenders, inspectors, attorneys)
- Supportive Friends and Family (your "A-List")
As you add the tag, verify that each contact has a complete and accurate mailing address. A quick audit now will save you a lot of returned mail later.
Simplify Your Holiday Cards with These Services for Personalized Mailing
Sending greeting cards during the holidays can be a meaningful way to connect with loved ones, customers, or clients. But the traditional process of writing, addressing, and mailing cards can quickly feel overwhelming. Fortunately, there are services that streamline this task for you. These platforms allow you to upload a CSV file with addresses, design personalized cards, and have them professionally printed, addressed, and mailed directly to your recipients.
Here’s a rundown of five top-rated platforms, their standout features, pricing, and available discounts to help you find the perfect match for your card-sending needs.
Postable
If you’re looking for a service that’s stylish, efficient, and user-friendly, Postable makes sending cards easier than ever.
Features
- Upload and Address Simplified: Upload your CSV file and Postable will handle the rest, including printing, addressing, and mailing.
- Extensive Design Options: Choose from hundreds of beautifully designed cards or upload your own custom design.
- Automated Scheduling: Set up recurring or future delivery dates for specific occasions, like birthdays or holidays.
- Eco-Friendly: All cards are printed on 100% recycled paper for an environmentally friendly touch.
Pricing
Cards start at about $3.99 each, including printing, addressing, and postage. Bulk discounts are available if you’re sending to a large list.
Current Discounts
Postable is offering 20% off all cards with the code CANDY for a limited time.
Why Choose Postable?
Save hours by letting Postable address and mail cards on your behalf. Whether you want to send personalized thank-you notes, wedding invitations, or festive holiday greetings, this service ensures both elegance and convenience.
Snapfish’s Mail for Me Service
Snapfish is a go-to platform for affordable custom photo cards. Their “Mail for Me” service takes convenience one step further by eliminating the need to mail cards yourself.
Features
- Wide Variety of Card Types: Snapfish offers 5x7 flat, gold foil, and folded cards you can personalize with photos and text.
- CSV Upload: Easily import multiple addresses to your account.
- Mobile Access: Design and manage your cards using the Snapfish mobile app.
- Budget-Friendly Mailing: Add the mailing service for just $1.49 per card.
Pricing
Cards start at $0.99 for basic designs, with an additional $1.49 per card for the addressing and mailing service.
Why Choose Snapfish?
Snapfish’s simplicity and affordability make it a fantastic choice for highly personalized cards on a budget. Plus, their mobile functionality ensures you can manage everything on the go.
Explore Snapfish’s options here
SnailBlast
For those who want ultimate control over direct mail campaigns, SnailBlast is a standout. With robust mailing tools and creative customization options, it’s ideal for businesses and individuals sending postcards.
Features
- Design, Print, & Mail: Use the online editor to create eye-catching postcards, upload your design, or use an existing one.
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Audience Targeting:
- Upload your own CSV mailing list.
- Or use the EDDM® (Every Door Direct Mail) feature for geographical targeting.
- Flexible Scheduling: Set desired delivery dates for your campaign.
Pricing
Costs depend on the size of your mailing list and your chosen options, such as EDDM® or custom targeting. SnailBlast provides transparent pricing via their campaign builder.
Why Choose SnailBlast?
Its ease of use and detailed tracking make SnailBlast an excellent choice for businesses and large-scale mailings. It’s especially effective for promotional campaigns or real estate postcards.
PostGrid
PostGrid offers enterprise-ready print and mailing services, perfect for high-volume needs. They provide advanced tools for businesses to create and send cards seamlessly.
Features
- Bulk Mailing: Upload CSV files and mail hundreds or thousands of cards simultaneously.
- Custom Designs: Create personalized cards or upload your designs, including logos.
- Real-Time Tracking: Know exactly when your cards leave the print facility and when they’re delivered.
- Integration-Friendly: With API integration, PostGrid connects easily with your CRM or e-commerce platform.
Pricing
PostGrid’s pricing depends on volume, card design, and delivery method. First-Class Mail typically takes 3 days, while expedited options include Priority Mail Express for 1-day delivery.
Why Choose PostGrid?
For businesses looking to send cards internationally or on a large scale, PostGrid offers unparalleled flexibility, security, and customization.
SimplyCards
SimplyCards specializes in easy, personalized mailings, giving even the smallest details (like QR codes!) a professional touch.
Features
- Customizable Titles and QR Codes: Add a personalized title for each recipient and include a custom QR code that links to your website or email.
- Anytime Shipping: The service lets you schedule deliveries to any location worldwide, at the same rate.
- Creative Freedom: Design your cards using your preferred tools like Canva or Adobe Photoshop and upload them directly.
Pricing
Pricing is project-specific, depending on the size of your mailing list and the card design. Use code WELCOME to get 20% off your first order.
Why Choose SimplyCards?
Its personalized features, such as tailored titles and scannable QR codes, set it apart for targeted campaigns and heartfelt connections.
Tips for Choosing the Right Service
When selecting a platform, consider the following factors to match the service to your needs:
- Volume: Determine how many cards you need to send. Some platforms, like PostGrid or SimplyCards, are better suited for bulk orders.
- Design Freedom: If you want to fully customize your cards, services like SnailBlast and SimplyCards offer flexible tools.
- Price Point: On a budget? Snapfish provides affordable options for most card types.
- Timeline: If you need cards delivered quickly, consider expedited options through PostGrid or SnailBlast.
- Additional Features: Look for standout features like reusable CSV imports, automated scheduling, QR codes, or real-time tracking.
Make Your Holiday Outreach Count
Building your Christmas card list doesn't have to be a chore. By properly using the tags in your CRM, you can create a targeted, accurate mailing list in minutes. Whether you use KW Command, Follow Up Boss, or another system, the principles are the same: tag your contacts, filter your list, and export the data.
Taking the time to send a personal card is a powerful way to show appreciation and stay connected. It’s a simple gesture that builds goodwill and keeps your business growing into the new year.
Holiday Card Prep Checklist Template
🏷️ Price: $0.00
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🎁 Pro Tip
Pair this checklist with our Thanksgiving Pie Event Guide to make your November and December marketing effortless and personal.